Data Protection & Privacy — Effective January 2026
abc7 Privacy Policy —
Your Data, Handled with Care
At abc7, the privacy and security of our players' personal data is a fundamental responsibility. This Privacy Policy explains exactly what information we collect, why we collect it, how we use it, and the rights you hold over your own data as a player on the abc7 platform.
Our Commitments to You
Privacy Principles at abc7
These six principles summarise the core privacy commitments abc7 makes to every player. They are not a substitute for the full Privacy Policy — please read the complete document below for detailed information about how your personal data is handled.
Minimal Data Collection
abc7 collects only the personal data that is genuinely necessary to operate your account, verify your identity, process payments, and comply with responsible gaming obligations. We do not collect data for its own sake.
SSL Encryption on All Data
All data transmitted between your device and abc7's servers is protected using industry-standard SSL/TLS encryption. Sensitive data such as passwords and payment details are stored using strong cryptographic hashing — never as plain text.
No Sale of Personal Data
abc7 does not sell, rent, or trade your personal data to third-party advertisers or data brokers. Your information is shared only with service partners who are contractually bound to handle it in accordance with this Privacy Policy.
Transparent Data Use
We tell you clearly what data we collect and why. Every category of data collected by abc7 has a defined, lawful purpose — whether it is account security, fraud prevention, regulatory compliance, or service improvement.
Player Data Controls
You have meaningful rights over your personal data, including the right to access, correct, and request deletion of your information. These rights can be exercised at any time by contacting the abc7 support team.
Defined Retention Periods
abc7 does not hold your personal data indefinitely. Retention periods are defined by the purpose for which data was collected and by applicable compliance obligations. Data is securely deleted or anonymised when it is no longer required.
1 Data We Collect
When you register an account, use the abc7 platform, or contact our support team, we collect certain categories of personal data. The specific data collected depends on how you interact with the platform. Below is a comprehensive overview of the categories of personal data abc7 may hold about you.
1.1 Account Registration Data
When you create an abc7 account, we collect the following information:
- Full legal name (as it appears on your government-issued ID);
- Date of birth (to verify you meet the 18+ age requirement);
- Mobile phone number registered in Bangladesh;
- Email address;
- Preferred payment method details (e.g., bKash or Nagad mobile number);
- Username and hashed password (your password is never stored in readable form).
1.2 Identity Verification (KYC) Data
As part of our Know Your Customer (KYC) obligations and responsible gaming practices, we may request copies of identity documents including your National Identity Card (NID), passport, or proof of address. These documents are used solely for identity verification and fraud prevention purposes.
1.3 Financial Transaction Data
We collect records of all financial transactions conducted through your abc7 account, including deposit amounts, withdrawal requests, payment method references, transaction timestamps, and transaction IDs. This data is retained for accounting, fraud detection, and compliance purposes.
1.4 Gameplay and Betting Data
abc7 records all bets placed, games played, bet outcomes, session durations, and wagering patterns. This data is used for account management, responsible gaming monitoring, bonus eligibility assessment, and platform improvement.
1.5 Technical and Device Data
When you access abc7, our systems automatically collect the following technical data:
| Data Type | Purpose |
|---|---|
| IP address | Fraud prevention, geographic access control |
| Device type and operating system | Platform optimisation and technical support |
| Browser type and version | Compatibility and security monitoring |
| Session timestamps and duration | Responsible gaming, account security |
| Referring URL / navigation path | Platform analytics and UX improvement |
1.6 Communications Data
If you contact abc7 via live chat or email, we retain records of that correspondence. This includes the content of messages, timestamps, and the nature of any issue raised. These records allow us to track the resolution of support requests and maintain service quality.
Note on Sensitive Data: abc7 does not intentionally collect sensitive personal data categories such as racial or ethnic origin, religious beliefs, health data, or biometric data. If any such information is incidentally included in documents you submit for KYC purposes, it is handled with the highest level of confidentiality and is not processed beyond the scope of identity verification.
2 How We Use Your Data
abc7 processes your personal data only for specific, defined purposes. We do not use your data for any purpose that is incompatible with the reason it was originally collected. The primary purposes for which abc7 uses personal data are set out below.
2.1 Account Management and Service Delivery
Your registration data is used to create and maintain your abc7 account, authenticate your identity at login, process deposits and withdrawals, credit bonus funds, and communicate important account-related information to you. Without this data, we cannot operate your account.
2.2 Identity Verification and Fraud Prevention
KYC data and transaction data are used to verify that you are who you claim to be, that you meet the 18+ age requirement, and that your account activity does not indicate fraudulent behaviour, money laundering, or collusion. Fraud prevention protects all players on the platform.
2.3 Responsible Gaming Monitoring
abc7 uses gameplay and betting data to monitor for patterns that may indicate problem gambling behaviour, such as extended unbroken sessions, rapid escalation of stake values, or repeated loss-chasing patterns. Where such patterns are detected, abc7 may trigger responsible gaming interventions. Full details are available on the Responsible Gaming page.
2.4 Legal and Regulatory Compliance
Certain data is retained and processed because we are required to do so for compliance purposes. This includes financial transaction records maintained for accounting integrity and identity verification records maintained as part of responsible gaming best practices.
2.5 Customer Support
Communications data and account history are accessed by our support team when you raise a query or complaint. This allows our agents to review the full context of your account and provide accurate, efficient assistance.
2.6 Platform Improvement and Analytics
Technical and gameplay data (in aggregated, anonymised form) is used to understand how players use the abc7 platform, identify technical issues, improve the user interface, and inform decisions about new features and game offerings. Individual player data is not used for analytics purposes beyond the scope of your own account management.
2.7 Marketing Communications
If you have consented to receive promotional communications from abc7, we may use your email address and mobile number to send you information about relevant bonuses, promotions, and new game launches. You may withdraw this consent at any time by updating your communication preferences in your account dashboard or by contacting our support team. Withdrawal of marketing consent does not affect the lawfulness of processing that occurred before you withdrew consent.
Opt-Out at Any Time: abc7 marketing emails and SMS messages include a clear unsubscribe mechanism. You can also manage all communication preferences from the notifications section of your account dashboard without contacting support.
3 Data Sharing & Disclosure
abc7 does not sell, rent, or trade your personal data to any third party for commercial purposes. We share data with third parties only where it is strictly necessary to deliver our services, comply with legal obligations, or prevent fraud. All third parties who receive your data are contractually bound to process it only for the purpose for which it was shared and to maintain appropriate security standards.
3.1 Game Technology Providers
abc7 partners with game studios and platform technology providers — including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi — to deliver casino games, live dealer experiences, and sports betting services. These providers may receive session identifiers and gameplay data necessary to operate their games within the abc7 platform. They do not receive your full personal profile.
3.2 Payment Processing Partners
To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and bank transfer, abc7 shares relevant transaction data with these payment service providers. The data shared is limited to what is required to execute the transaction and confirm receipt. Payment providers operate under their own privacy policies, which we encourage you to review.
3.3 Identity Verification Services
abc7 may use third-party identity verification tools to assist with KYC processes. Where such tools are used, your submitted identity documents may be processed by the verification service provider. All such providers are bound by strict data processing agreements.
3.4 Legal Disclosure
abc7 may disclose personal data to law enforcement, regulatory bodies, or other authorised third parties where we are legally required to do so, or where disclosure is necessary to prevent, investigate, or respond to fraud, criminal activity, or a threat to the safety of any individual. We will only disclose the minimum amount of data necessary to fulfil the legal obligation.
3.5 Business Transfers
In the event that abc7 or any part of its business is acquired, merged, or transferred to another entity, your personal data may form part of the assets transferred. In such circumstances, you will be notified prior to your data being transferred and becoming subject to a different privacy policy.
No Sale of Data: Under no circumstances does abc7 sell your personal data to advertisers, data brokers, or marketing aggregators. Your data is used exclusively to operate and improve your abc7 experience and to meet our legal obligations.
4 Cookies & Tracking Technologies
abc7 uses cookies and similar tracking technologies on its website. Cookies are small text files stored on your device that help the platform function correctly, maintain your login session, and understand how you interact with the site. This section explains how abc7 uses cookies and what choices you have.
4.1 Types of Cookies Used
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Maintain login sessions, process transactions, enforce security controls | No — essential to platform function |
| Functional | Remember your language preference, display settings, and game lobby filters | Yes — disabling may reduce personalisation |
| Analytics | Understand page usage, identify errors, measure feature adoption (anonymised) | Yes — disabling does not affect core functionality |
| Responsible Gaming | Track session duration for player protection tools and time-out feature enforcement | No — required for player safety obligations |
4.2 Managing Cookie Preferences
You can manage non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies from specific sites. Please note that disabling strictly necessary cookies will prevent the abc7 platform from functioning correctly — you will not be able to log in or place bets if essential session cookies are blocked.
4.3 Third-Party Tracking
Game providers integrated into the abc7 platform may set their own functional cookies required to operate their games. abc7 does not control the cookies set by third-party game providers beyond ensuring that providers comply with data protection standards. abc7 does not permit third-party advertising cookies or cross-site tracking cookies on its platform.
5 Data Security
abc7 takes the security of your personal data seriously and maintains a comprehensive set of technical and organisational measures designed to protect your information from unauthorised access, accidental loss, alteration, or disclosure.
5.1 Technical Security Measures
- SSL/TLS Encryption: All data in transit between your browser or app and abc7 servers is encrypted using SSL/TLS protocols. Look for the padlock icon in your browser address bar when accessing abc7.club.
- Password Hashing: Your account password is never stored in plain text. abc7 uses strong one-way cryptographic hashing algorithms to store password data securely.
- Two-Factor Authentication (2FA): abc7 offers optional 2FA for all player accounts. We strongly recommend enabling this feature to add an additional layer of protection against unauthorised access.
- Intrusion Detection: abc7's infrastructure is monitored around the clock for unusual access patterns, brute-force attempts, and other indicators of security incidents.
- Access Controls: Access to player data within abc7's internal systems is restricted on a strictly need-to-know basis. Staff members can only access the data necessary to perform their specific job function.
5.2 Organisational Security Measures
In addition to technical controls, abc7 maintains internal data handling policies, regular staff training on data protection obligations, and incident response procedures. In the unlikely event of a data breach that affects your personal data, abc7 will notify affected players without undue delay, providing clear information about what data was involved, what steps have been taken, and what actions you should consider taking.
5.3 Your Role in Account Security
While abc7 implements robust security measures, account security also depends on the actions you take as a player. You are responsible for keeping your login credentials confidential, logging out of shared devices, using a strong and unique password for your abc7 account, and enabling 2FA where possible. abc7 cannot be held liable for losses arising from security failures that result from a player sharing their credentials or failing to take reasonable precautions.
Security Tip: If you suspect that your abc7 account has been accessed by someone other than yourself, contact our support team immediately via live chat. Our security team will lock your account and investigate within minutes.
6 Data Retention
abc7 retains your personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and compliance obligations. The following table summarises our standard retention periods by data category.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of active account + 5 years after closure | Account management, compliance, dispute resolution |
| KYC identity documents | Duration of active account + 5 years after closure | Regulatory compliance, fraud prevention |
| Financial transaction records | 7 years from transaction date | Accounting obligations, dispute resolution |
| Gameplay and betting history | Duration of active account + 3 years after closure | Responsible gaming, bonus audit, dispute resolution |
| Support communications | 3 years from last contact | Quality assurance, dispute resolution |
| Technical and device logs | 12 months rolling | Security monitoring, fraud detection |
| Marketing preferences | Until consent is withdrawn + 1 year | Compliance record of consent |
When data reaches the end of its retention period, it is securely and permanently deleted from abc7's systems, or anonymised so that it can no longer be linked to any individual player. Anonymised, aggregated data may be retained indefinitely for statistical and platform improvement purposes.
6.1 Account Closure and Data Deletion Requests
If you close your abc7 account or request deletion of your personal data, abc7 will honour that request subject to any legal retention obligations that require us to keep certain records. For example, financial transaction records must be retained for a minimum period for accounting and compliance purposes, regardless of account status. Data subject to mandatory retention will be isolated from active processing and deleted once the applicable retention period expires.
7 Your Privacy Rights
As a player on the abc7 platform, you hold a number of rights with respect to your personal data. abc7 is committed to honouring these rights promptly and transparently. To exercise any of the rights described in this section, please contact our support team via live chat or email at [email protected].
7.1 Right to Access
You have the right to request a copy of the personal data that abc7 holds about you. This is sometimes referred to as a "Subject Access Request" (SAR). abc7 will respond to access requests within a reasonable timeframe and will provide your data in a clear, readable format. There is no charge for a standard access request.
7.2 Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. For certain data fields (such as your email address or phone number), you can update your information directly from your account dashboard. For changes to identity-linked data (such as your legal name), you will need to contact our support team and may be required to provide supporting documentation.
7.3 Right to Erasure
In certain circumstances, you have the right to request that abc7 delete your personal data. This right applies where the data is no longer necessary for the purpose for which it was collected, where you have withdrawn consent and no other legal basis for processing applies, or where the data has been processed unlawfully. Please note that this right is subject to legal retention obligations — we cannot delete data that we are legally required to retain.
7.4 Right to Restrict Processing
You have the right to request that abc7 restricts the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or while an objection to processing is being assessed. Restricted data will be stored but not actively processed.
7.5 Right to Data Portability
Where data has been provided by you and is processed on the basis of your consent, you may have the right to receive that data in a structured, commonly used, machine-readable format. Contact our support team to make a data portability request.
7.6 Right to Object to Marketing
You have the right to object to the processing of your personal data for direct marketing purposes at any time. You can exercise this right by updating your communication preferences in your account dashboard, or by contacting support. Once you object to marketing, abc7 will cease sending promotional communications within a reasonable processing period.
Response Timeframe: abc7 aims to respond to all privacy rights requests within 14 calendar days. Complex requests may require up to 30 calendar days. You will be notified if an extension is necessary.
8 Contact & Complaints
If you have any questions about this Privacy Policy, about the personal data abc7 holds about you, or about how we handle data in general, please contact our support team using the details below. We are committed to resolving all privacy-related queries promptly and transparently.
8.1 How to Contact Us
- Live Chat: Available 24 hours a day, 7 days a week, from inside your abc7 account dashboard. Average response time: 2–5 minutes (Bangladesh Standard Time, BST UTC+6).
- Email: [email protected] — average response time under 4 hours during business hours (BST, UTC+6).
8.2 Raising a Privacy Complaint
If you believe that abc7 has handled your personal data in a manner that is inconsistent with this Privacy Policy or with your rights as a data subject, you have the right to raise a formal complaint. Please contact us in the first instance via the channels listed above. We will acknowledge your complaint within 2 business days and provide a full written response within 14 calendar days.
If you are not satisfied with abc7's response to your complaint, you may wish to seek independent advice or escalate your complaint through appropriate consumer protection channels available in Bangladesh.
8.3 Updates to This Privacy Policy
abc7 reviews and updates this Privacy Policy periodically to reflect changes in our practices, technology, or legal obligations. When material changes are made, registered players will be notified via email or via an in-platform notification. The effective date at the top of this document reflects the date on which the current version entered into force. Continued use of the abc7 platform following notification of changes constitutes acceptance of the revised Privacy Policy.
Policy Language: This Privacy Policy is published in English. In the event of any ambiguity or conflict arising from translation into another language, the English-language version shall prevail.
Ready to Start Playing at abc7?
Now that you know how we protect your data, explore everything abc7 has to offer — from live cricket betting and slots to live casino tables and politics markets. Your privacy is secure every step of the way.